Rosa Huang
I build design systems and templates that scale on-brand work, from CMS components to AI-assisted production pipelines. 8+ years turning scattered production work into systems teams can run themselves. Currently at Via Transportation, Inc. 
Selected Works Selected Works Selected Works
Project 1

Partner Marketing Asset System

Designed a template system and Figma plugin that let partner-branded apps, social ads, and collateral be produced without a fully manual build process.




I partnered with an engineer to automate our partner marketing production pipeline, from white-label app builds to social ads and print collateral. I designed a Figma plugin that generates partner color palettes and populates them directly into design tokens, and I architected the centralized template system behind it, including the node structure and component logic. 

The engineer's automation tooling built on top of that system to assemble Figma files from product screens, logos, and brand assets, which shifted my role from manual production to system design and final QA. The same token-driven approach extended to social ads and collateral, pulling copy straight from spreadsheets into on-brand, ready-to-ship assets.
Impact/
✢ Cut app build time from a fully manual process to a design-and-QA workflow, meaningfully reducing production time in most cases.

✸Extended the same automated, token-driven system to social ads and print collateral production.
Contributions/
  • Figma Plugin Design
  • Template & Token Architecture
  • Cross-functional Automation Partnership

Project 2

Web Design System

Architected a scalable design system bridging Figma and HubSpot, transforming our web production workflow and increasing build efficiency by 60%.




I built the system in Figma, defining core components, typography, colors, grids, and a unified icon library for digital and print. Working closely with engineers, the system was translated into HubSpot drag-and-drop modules, enabling Content and Marketing teams to independently create and publish landing pages. This work improved workflow efficiency, ensured visual consistency, and established a scalable framework for future brand projects.
Impact/
2.5× faster page production time with reusable design system.

1/3of the team actively using the system to independently build and publish pages.
Contributions/
  • Design System Architecture
  • Modular Component Library
  • HubSpot Integration

Project 3

Via websites

 Redesigning a Transit Platform's Digital Brand.




Via operates in 750+ communities across the globe, but their website looked like every other enterprise SaaS product: generic blue-and-white, data-heavy, and cold. The brand had the ambition of a company reshaping how cities move, but a digital presence that felt like a software catalog.

I led the end-to-end redesign of Via's web presence as the sole product designer, owning art direction, design system, UX strategy, and production across every page from homepage to subpages. I also introduced custom Lottie and Jitter animations across key interactions, giving the site a level of motion and polish that matched Via's ambition as a mobility company reshaping how cities move.
Impact/
✤Strengthened brand consistency and visual quality across the homepage and solution pages.

✦Established as the core visual interface for Growth and BDR marketing campaigns.
Contributions/
  • Art Direction
  • Responsive Web Design
  • UX Strategy
  • Content Strategy
Project 4

Via Resources Hubs

Led a six-month redesign of Via's Content Hub, using card-sorting research to define a clearer content taxonomy and improve discoverability.



I led the Content Hub redesign, transforming a siloed resource center into a dynamic destination for industry insights. Conducted card-sorting and stakeholder workshops to overhaul the information architecture and enhanced discoverability with dynamic layouts, refined typography, and scalable blog templates, resulting in deeper engagement and stronger lead generation.
    Impact/
    ❋
    Restructured information architecture based on card-sorting research and stakeholder workshops.

    ✜
    Shipped reusable blog templates adopted for future content production.
    Contributions/
    • Information Architecture (IA)
    • User Research
    • UI/UX Design
    • Scalable Blog Template Design


    Project 5

    Product & brand motion





    ©Rosa Huang 2026rosahuang.ml@gmail.com